BMW i3 Release

Casting

BMW is revolutionizing the automotive landscape with its cutting-edge electric vehicle, the BMW i3. Future & Present played a pivotal role in crafting the launch video for this groundbreaking model. Targeting young, urban-dwellers, we collaborated closely with an international production team to orchestrate a dynamic commercial shoot in Los Angeles. Populated with authentic characters and skilled stunt performers, our aim was to infuse the campaign with a distinctive edge. Experience the final results hereā€¦