Jabra Bluetooth - Future & Present Agency
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We produced the first-ever video campaign for Jabra Bluetooth, the Danish hands-free brand. Teaming up with Attention Span Media and 360PR, we were tasked with creating a series of viral spots based on the fictional affliction “cell-bow”, a medical ailment caused by prolonged cell phone usage. The spots needed to have a wicked sense of humor and display the company’s latest products so we decided to spoof a Cymbalta commercial (Prescription Jabra) and play around with some double-entendre (Got Cellbow?). These spots were translated into 8 different languages for Jabra’s global audience.